How To Get More Clients To Upgrade: Add Flooring Upfront

A smart upgrade in flooring will have an outsized impact on booth traffic — which means happier clients.

We’ve been seeing something interesting lately, especially on 20′ x 20′ and 30′ x 30′ spaces where exhibitors are wanting to make a statement. Exhibit houses that include inlays in their first round of designs are getting fewer client revisions on flooring recommendations.

Flooring is a powerful upgrade because:

  • It defines the space on a crowded show floor
  • It sets the tone of the exhibit
  • Flooring gives clients something tangible that they can react to, early in the process

It doesn’t have to be complicated. A vinyl path, a subtle inlay, or even upgraded carpet (check out our bold new colors) can change the entire feel of a space and help your client stand out at the show. 

We’re here for you! Use our electronic carpet and rollable vinyl color guides to speed up decision-making:

For a fast, accurate estimate, call our fantastic account managers at 404-876-5900 or contact us to request samples

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