How To Use Flooring To Tell A Story

Flooring is a powerful storytelling tool. You’d be surprised how often trade show attendees are looking down (at their phones or their tired feet!) This means your exhibit’s flooring may be the first thing they notice.

Here are three ways to elevate your exhibits:

1. Attract more attendees by creating a path.

Using a combination of carpet and vinyl creates an inviting path into the space. You’ll get more attendees in your client’s exhibit, and you’ll direct their attention right where it needs to go. Check out the Xylem Water booth (photo above) to see this in action!

2. Use flooring to change the setting.

If you can envision it, we can print it. We created this football field with custom-printed textured vinyl flooring to help make a sporting goods store at Midway Airport more successful. The durable CPT flooring stands up to heavy foot traffic and rolling bags. It’s perfect for trade shows and for your retail and museum projects.

3. Upgrade the branding.

Add a logo inlay for an immediate upgrade and to reinforce your client’s brand. It’s a striking way to draw attention, and it creates a more polished, cohesive look and feel. 

Call us at 404-876-5900 or contact us to explore an inlay or custom print for your next exhibit. 

I know we’re all thinking about upcoming vacations and maybe some extra time at the pool this summer. Get your flooring orders in for your summer shows—now—so that you can relax! A few upcoming shows:

Check our helpful trade show calendar for upcoming opportunities. You can search by date, location, and more. 

We’re ready for your orders! Call our awesome account managers at 404-876-5900 or contact us for a fast, accurate estimate. 

Contact Us

Ready to get started? Our experienced team can answer your questions, start your order, or ship samples right to your door.